What is the Divinity Rule?

The Divinity Rule is a design and business methodology developed by Carter Luense of Lund Studio LLC. It applies phi (the golden ratio, 1.618) and the Fibonacci sequence to brand strategy, visual identity, spatial design, typography, retail architecture, and business operations across 20+ domains. The core thesis: proportion is discovered, not invented — phi is the mathematical signature of creation.

What is the Grove Method?

The Grove Method is an operator-based sales and business system developed by Lund Studio. It uses three phases (Seed, Root, Grove) with Fibonacci-based client categorization to structure territory management, client acquisition, and business growth. Operators license the system under a proprietary financial model, operate independently within their territory, and keep the majority of revenue generated.

What is sacred commerce?

Sacred commerce is a retail and business philosophy developed by Lund Studio that replaces the transactional AIDA model (Attention, Interest, Desire, Action) with The Reading — a four-phase purchase architecture: Feel (emotional entry), Recognize (identity connection), Receive (gift, not transaction), Carry (the story leaves with you). It treats every commercial exchange as meaningful rather than extractive.

What is the Population Ratio?

The Population Ratio is a framework developed by Lund Studio that derives consciousness distribution tiers from the global human population via logarithmic cascade: 8 billion Sleepers → 2.3 million Seekers → 230,000 Sensitives → 23,000 Resonants → 2,300 Demigods. Each tier is one order of magnitude (10x) smaller than the one below. The 2,300 Demigods are protectors of their territories and professional domains.

Who is Carter Luense?

Carter Luense is the founder of Lund Studio LLC, a venture studio and brand house in Westminster, Colorado. He has a decade of nonprofit executive leadership experience as Executive Director of a national nonprofit across multiple states. He is the author of 14 books published through David & Goliath Publishing, creator of hundreds of brands, and the developer of the Divinity Rule methodology. The Luense family name derives from Old Norse 'lundr' meaning sacred grove.

David and Goliath — Lund Studio

BRAND #138 · PUBLISHING HOUSE

$1,500,000

David & GOLIATH

Books That Kill Giants

“You come against me with sword and spear and javelin, but I come against you in the name of the Lord Almighty.” 1 SAMUEL 17:45

The Philosophy

Every great book is a stone thrown at a giant.

David was not a warrior. He was a shepherd boy with a sling. Goliath was nine feet tall, armored in bronze, carrying a spear with a shaft like a weaver’s beam. Every person in the Israelite army was terrified. David was not. Not because he was brave. Because he had practiced. Every day with the sheep, killing lions and bears with that sling. The stone didn’t miss because David was lucky. It didn’t miss because God aimed it. It didn’t miss because David had thrown ten thousand stones before this one.

David & Goliath is a publishing house for authors who have a giant to kill. A thesis to prove. A system to dismantle. An industry to upend. We don’t publish memoirs about comfortable lives. We publish books that are weapons — precise, practiced, and aimed at something that needs to fall.

Every manuscript that comes through this house is evaluated with one question: Who is the Goliath, and will this stone hit?

Five Stones in the Pouch

Five Imprints. Five Kinds of Giants.

David chose five smooth stones from the stream. He only needed one. But he brought five.

The First Stone

BUSINESS & STRATEGY

Books that kill corporate giants. Industry disruption. Startup manifestos. The strategy book that makes the incumbent nervous. The stone that hits between the eyes.

The Second Stone

THEOLOGY & PHILOSOPHY

Books that challenge established doctrine. Not heresy — deeper orthodoxy. The kind of theology that makes comfortable people uncomfortable because it takes God more seriously than they do.

The Third Stone

SCIENCE & TECHNOLOGY

Books that explain the future before it arrives. AI, biotech, quantum, climate. Written for humans, not specialists. The giant here is ignorance.

The Fourth Stone

MEMOIR & NARRATIVE

First-person accounts of killing a giant. Founders who went bankrupt and came back. Athletes who were told they were done. People who survived something that should have ended them and built something from the wreckage.

The Fifth Stone

CHILDREN & YOUNG ADULT

Stories that teach children they are David, not Goliath. That the sling is mightier than the sword. That practice matters more than size. Books that build giant-killers before the world tells them they can’t.

Vs. Traditional Publishing

They publish what sells. We publish what matters.

BIG FIVE PUBLISHERS

DAVID & GOLIATH

18-month publishing timeline. Your book is stale by the time it ships.

90 days from manuscript to market. The stone has to fly while the giant is still standing.

Author gets 10–15% royalties. Publisher keeps 85%.

Author keeps 50%. We split the kill. David gets half the spoils.

Marketing is the author’s problem. Here’s your book, good luck.

Full Lund Studio brand treatment. Living Surface book page. Lundr.ai reading companion. Your book gets a universe, not a listing.

Acquisitions editors who haven’t read a book in six months. They read pitch decks.

Every manuscript read by Carter Luense personally. If the Goliath isn’t real, the book doesn’t ship.

Celebrity memoirs and safe bets. The same fifteen authors recycled forever.

First-time authors with real giants. Unknown voices with devastating aim.

Five stones. One giant. The stone is already in the air.

Glory to God

© 2026 Lund Studio LLC · Brand #138 · David & Goliath Publishing · $1,500,000
Westminster, Colorado · The root runs from Lundr. φ

Acquisition Inquiry · Lund Studio · Carter responds personally

Acquire David and Goliath

The door is open. No gatekeepers. No auto-responders.
Just Carter, your message, and 24 hours.

Glory to God

Every great book is a stone thrown at a giant.

Five Imprints. Five Kinds of Giants.

They publish what sells. We publish what matters.

Acquire David and Goliath

Building brands that last.