Brand #107 · For Sarah

LAGERTHA

The shield-maiden. Ragnar’s first wife. She killed a bear and fought beside kings.
Strong. Beautiful. Unbroken.

The Story

She fought in front among the bravest with her hair loose over her shoulders.

Lagertha was a Viking ruler and shield-maiden from Norway. When the Swedish king Frø invaded and humiliated the women of the Norwegian royal family, Lagertha dressed in men’s clothing and fought back. She was the key to Ragnar’s victory. He courted her. She set a bear and a hound to guard her door. He killed them both. She married him anyway.

When Ragnar later faced a civil war in Denmark, Lagertha — whom he had divorced — sailed to his rescue with 120 ships. Because she still loved him. Because the shield-maiden protects what matters, even when it hurts.

She saved the day with a counter-attack, turning the panic of her friends into the camp of the enemy.

The Collection

Eight products. Shield and sword.

THE SHIELD
Daily Moisturizer with SPF 40 — $62
Lagertha carried a shield into every battle. THE SHIELD is a daily moisturizer with SPF 40, niacinamide, and hyaluronic acid. Lightweight. Invisible. The protection you wear before the war starts. Because every day is a battle and the shield goes on first.
SPF 40 · niacinamide · HA · zinc oxide · 50ml
$62
THE MAIDEN
Perfume — $145
She fought with her hair loose. THE MAIDEN is a perfume of cold strength and wild beauty: top notes of Nordic juniper and sea salt, heart of white birch and frozen violet, base of leather, musk, and ancient cedar. You smell like a queen who has drawn blood. Men notice. They don’t approach.
50ml EdP · juniper/sea salt · birch/violet · leather/musk/cedar
$145
THE 120
Hair Oil — $52
She sailed 120 ships to save the man who left her. THE 120 is a hair oil for strength and shine: argan, jojoba, and rosemary. 1.618 oz (the golden ratio in fluid ounces). Apply to damp hair. Let it fall loose over your shoulders. The way she wore it into battle.
Argan · jojoba · rosemary · 1.618 fl oz · glass dropper
$52
THE COUNTER-ATTACK
Eye Cream — $68
When the battle turned, Lagertha flew around to the rear of the enemy. THE COUNTER-ATTACK is an eye cream with retinol, peptides, caffeine, and vitamin C. It attacks from behind — working while you sleep. You wake up with eyes that say “I survived and I’m not done.”
Retinol · peptides · caffeine · vitamin C · 15ml
$68
THE BEAR AND THE HOUND
Body Wash Duo — $58
Lagertha set a bear and a hound at her door. Only the worthy pass. THE BEAR AND THE HOUND is a duo: a thick honey-and-oat body wash (the bear — warm, heavy, golden) and a sharp eucalyptus-mint body wash (the hound — cold, fast, alert). Alternate daily. Decide which guardian you need.
2 × 250ml · The Bear: honey/oat · The Hound: eucalyptus/mint
$58
THE GAULAR
Candle — $48
Lagertha lived in the Gaular valley in Norway — mountains, cold rivers, pine forests. THE GAULAR is a hand-poured soy candle: Norwegian pine, cold water, damp stone, and woodsmoke. Burns for 55 hours (Fibonacci). The valley where she waited. The valley where she always returned.
Soy wax · pine/cold water/stone/smoke · 55hr burn · ceramic vessel
$48
THE JARL
Leather Bracelet — $75
After Ragnar, Lagertha became a jarl — she ruled in her own right. THE JARL is a hand-braided leather bracelet with a silver toggle clasp. Three braids wound together (Lagertha, warrior, ruler). The clasp is stamped with a shield. You don’t need a king to be a queen.
Hand-braided leather · sterling silver toggle · shield stamp · adjustable
$75
THE FIRST WIFE
Journal — $55
She was first. Before Thora. Before Aslaug. Before the prophecy and the pain. THE FIRST WIFE is a leather journal with 89 pages (Fibonacci). The cover is embossed with a shield. The first page reads: “She was the first. She was always the one.” Write your story. You are first in your own saga.
Full-grain leather · 89 pages · embossed shield · acid-free
$55
The Collection

The Maiden — One product. $48–$145.

The Shield Wall — Choose three. Silver-embossed box. $195.

The Jarl’s Chest — All eight. Leather-wrapped chest with silver hardware. Limited to 120 per year — the number of ships she sailed. $575.

For Sarah. The first operator. The first wife. The one who always returns.

She was the first. She was always the one.

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